How to use the UTM Builder
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What Is the UTM Builder?
If you're running marketing campaigns and not using UTM parameters, you have no idea what's actually working. The UTM Builder helps you tag your URLs with campaign source, medium, name, and content parameters so you can track exactly which campaigns drive traffic and conversions in Google Analytics.
No more guessing which email, ad, or social post brought visitors to your site.
How It Works
Enter your destination URL and fill in the UTM parameters: source (where the traffic comes from), medium (how it gets there), campaign name (what campaign it belongs to), and optionally term and content for granular tracking.
The tool generates a properly formatted URL with all parameters encoded correctly. Copy it and use it in your ads, emails, or social posts.
Useful for
- Tracking which marketing channels drive the most traffic and conversions
- Properly attributing campaign results in Google Analytics
- Comparing performance across different ads, emails, and social posts
- Building consistently formatted tracking URLs for team-wide use
Who should use it
- Marketers running campaigns across multiple channels
- Growth teams measuring campaign attribution
- Agencies tracking performance for client campaigns
- Anyone who uses Google Analytics and wants accurate traffic data
Common mistakes to avoid
- Using inconsistent naming conventions across campaigns (e.g., "Facebook" vs "facebook")
- Forgetting to use UTM parameters on important links like email CTAs
- Adding UTM parameters to internal website links (only use them for external traffic)
- Not documenting your UTM naming convention for team consistency
When not to use it
- For internal links within your website - UTMs are for external traffic tracking only
- When the platform already provides native tracking (like Facebook Pixel)
Frequently asked questions
What's the difference between source and medium?
Source identifies where the traffic originates (e.g., facebook, newsletter, google). Medium describes the type of traffic (e.g., cpc, email, social). Together they tell you both where and how.
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