How to use the Conversion Rate Optimizer Checklist
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What Is the Conversion Rate Optimizer Checklist?
Small changes to your website or landing page can dramatically increase conversions. The Conversion Rate Optimizer Checklist identifies common conversion killers and gives you actionable fixes to implement.
Instead of guessing why visitors aren't converting, go through this systematic checklist to spot and fix the most common issues.
How It Works
Review your website or landing page against the checklist items. Each item focuses on a proven conversion factor: page speed, CTA clarity, trust signals, mobile experience, form friction, and more.
Check off items that are already optimized and prioritize fixing the ones that aren't.
Useful for
- Identifying specific reasons why your landing page isn't converting
- Systematically auditing your website for conversion bottlenecks
- Prioritizing CRO improvements based on impact
- Creating a conversion optimization roadmap for your site
Who should use it
- Marketers with landing pages that aren't converting well
- Founders who want to improve website conversion rates
- CRO specialists looking for a systematic audit checklist
- E-commerce store owners optimizing product and checkout pages
Common mistakes to avoid
- Trying to fix everything at once instead of testing one change at a time
- Ignoring mobile conversion experience while focusing only on desktop
- Optimizing for conversion without considering traffic quality
When not to use it
- When you need A/B testing software to measure specific changes
- If you're getting very little traffic - fix traffic first, then optimize conversion
Frequently asked questions
What's a good conversion rate?
It depends on your industry and traffic source. Landing pages typically convert 2-5%. High-performing pages reach 10-15%. Focus on continuous improvement rather than benchmarks.
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