How to use the Trust Signal Builder
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What Is the Trust Signal Builder?
People buy from businesses they trust. The Trust Signal Builder identifies which trust elements your website or marketing needs - testimonials, guarantees, security badges, social proof, case studies, and more.
Missing trust signals is one of the top reasons visitors leave without converting. This tool helps you identify and add the right ones.
How It Works
Describe your business type and what you're selling. The tool generates a prioritized list of trust signals relevant to your industry, along with implementation tips for each one.
Add these elements to your website, landing pages, and sales materials to increase conversion rates.
Useful for
- Identifying which trust elements your website is missing
- Increasing landing page conversions with strategic social proof
- Building credibility for a new brand without an established reputation
- Creating a checklist of trust signals to add across your marketing
Who should use it
- E-commerce store owners who need to build buyer confidence
- SaaS companies with free trials that need to convert to paid
- New businesses without an established brand reputation
- Anyone whose website visitors aren't converting despite good traffic
Common mistakes to avoid
- Using fake or generic testimonials that feel inauthentic
- Placing trust signals where visitors can't see them (below the fold)
- Not collecting and showcasing real customer reviews proactively
When not to use it
- When you need detailed brand strategy and positioning work
- If you already have strong trust signals and the conversion issue is elsewhere
Frequently asked questions
Which trust signals matter most?
Testimonials and reviews are the most impactful for most businesses. Money-back guarantees and security badges are critical for e-commerce. The specific mix depends on your industry and audience.
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